Climate change is quickly becoming the next big hit in the film world. Think about blockbusters like Mad Max: Fury Road, Wall-E, and docu-series like Our Planet. For a problem as big as climate change, this is great news. Storytelling is one of the most powerful tools we have for activating people.
And like the problem itself, the way climate change is portrayed in these stories can be just as complicated, expansive and dramatic. While these films can educate, provoke, and even alarm viewers, they may not resonate as deeply as they could at the local level, causing a disconnect between this urgent issue and viewers’ everyday lives. Without a personal connection, people may not feel as inspired to take action.
At Unstoppable, we’re constantly exploring how to maximize film’s potential for change. Here’s a look at how we’ve used different films to connect the dots between big stories captured in film and the local issues that can move people to action